![]() Instead, Asian people have often been fetishized or portrayed as timid and submissive. Your content spotlights the Asian-Canadian perspective and identity, which has been long absent in the mainstream. Then when YouTube started, with Ryan Higa, KevJumba, of course Wong Foo, and Michelle Phan, was when I started to see all of these Asian faces-and I was like, This is so cool, I want to do this too! They were definitely pioneers for a lot of Asian people that create content right now. On TV, Lucy Liu was someone I really looked up to because she was kind of the only Asian girl back then in Hollywood. Or like, I don’t know if it was a Canadian thing, but like AsianAve and Vancouver Xchange-it was like Tumblr, and I was consuming media from there. Before you started your YouTube channel in 2012, where were you going to consume media? A lot from Blockbuster. I-and many young people in Vancouver at the time-grew up watching your content on YouTube. A day after she reached the 15 million follower milestone on TikTok, Dong opened up to Complex about being a full-time content creator, her role in pioneering Asian-Canadian representation, and what the future holds for adored TikTok character. Months later, Dong reemerged as the lovable TikTok personality millions know today. But after eight years and over 150 videos, she felt boxed in creatively and closed her YouTube channel in April 2020. Producing, writing, and starring in parodies of well-known shows as well as original entertaining films mostly focused on the trials and tribulations of being a young Asian woman-a perspective that was not represented at the time in the mainstream-Dong’s audience steadily grew as millions tuned in every month to watch her comedy skits and videos. Leenda Dong has been an Internet comedy creator for almost a decade, beginning in 2012 with her YouTube channel LeendaDProductions. ![]() Some may have thought of Dong as an overnight sensation-but she is no stranger to the Internet. Soon, millions tuned in to the zany Vietnamese-Canadian’s daily videos, consistently donning an oversized hoodie, her hair in a messy bun, and the nose pieces of her gold oversized glasses placed just above her nostrils. ![]() Juxtaposed next to dance videos and trends fuelled by narcissism that saturate the short-form video platform, thousands of TikTok users came across Leenda Dong, better known as their For You page for the first time in August 2020.Ĭommencing her videos with a simple (and now iconic) greeting-“Hello, my friend!”-followed by a facetiously blunt criticism of a viral TikTok video, the 28-year-old soon became an international sensation. ![]()
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